Case Study: Heap achieves data activation and sharing with Hightouch

Heap unlocks data sharing and activation with Snowflake and Hightouch

Heap is a low-code digital analytics platform that helps businesses understand user behavior and improve digital experiences. As its customers wanted easier access to their own data in warehouse environments, Heap also struggled to reliably send data into downstream tools for sales, support, and marketing use cases, prompting the company to work with Hightouch and Snowflake.

Hightouch helped Heap build a composable CDP on Snowflake, replacing a less scalable reverse ETL tool and enabling data activation into Salesforce, Zendesk, and Marketo. With Hightouch, Heap automated account enrichment, improved support SLAs with fresher customer data, and powered personalized marketing campaigns—while also enabling Snowflake-based data sharing so customers could access copies of their data in their own instances.

Heap

Garrett McClintock

Analytics Engineering Manager