Case Study: Grammarly achieves personalized marketing at scale with Hightouch

Grammarly cuts email launch time from 4 weeks to 3 days with Hightouch

Grammarly, a trusted AI assistant for communication and productivity, faced a challenge personalizing its marketing funnel due to fragmented customer data and manual processes. This made it difficult to efficiently manage its nine-figure ad budget across eight networks and launch timely, personalized email campaigns to its millions of users. To solve this, Grammarly implemented Hightouch's Composable CDP.

Using Hightouch, Grammarly empowered its marketing teams to self-serve, building dynamic audiences from their Databricks data. The solution drastically reduced the time to launch email campaigns from four weeks to three days and increased the number of targeted paid media audiences from six to over twenty. Hightouch also enabled new conversion API use cases, resulting in a measurable 4.1% lift in customer lifetime value.

Grammarly