Case Study: GoSite increases merchant sales by 42% with Hightouch

GoSite Increases Merchant Sales by 42% with Personalized Lifecycle Marketing Emails

GoSite, a product-led growth company that helps SMBs build websites and manage digital storefronts, wanted to improve adoption of its payment tools and proactively respond to financial events like declined payments and account approvals. However, its key financial data lived in the warehouse and wasn’t available in HubSpot, where GoSite handled lifecycle marketing and SMS campaigns. Manual CSV uploads were slow and outdated, and tools like Zapier couldn’t combine multiple events and fields the way the team needed.

Using Hightouch, GoSite synced financial models, payment processor events, and product activity from its warehouse into HubSpot multiple times per hour. This enabled timely, personalized lifecycle campaigns for at-risk customers, declined payments, and application updates. With Hightouch, GoSite increased merchant gross processing volume by 42%, significantly boosting adoption of its financial products.

GoSite

James Labastida

Head of Revenue Ops