Case Study: Fundrise achieves 4x investment growth with Hightouch AI Decisioning

Fundrise drives 4x investment growth with Hightouch

Fundrise, a leading real estate investment platform, faced the challenge of scaling highly personalized communications for its over 400,000 investors without proportionally increasing operational costs and headcount. To solve this, they partnered with Hightouch and implemented its AI Decisioning platform to transform their approach to marketing personalization.

Hightouch's solution used reinforcement learning and AI agents to make individualized decisions for each customer, optimizing the content, timing, and channel of every message. This approach delivered a 4x increase in investments from dormant users and provided unexpected insights into customer preferences. The implementation by Hightouch also allowed Fundrise's marketing team to shift its focus from tactical execution to strategic analysis.

Fundrise