Case Study: Fullspan Health activates 3M+ subscribers with Hightouch Lifecycle Studio

Fullspan Health boosts email CTR 11.2% with Hightouch

Fullspan Health, a unified B2B healthcare platform, faced significant challenges in scaling its personalized marketing efforts. The lifecycle team, led by Lindsey Allison, managed over 30 separate condition-specific newsletters but was constrained by fragmented audience data, too many manual steps between idea and execution, and a lack of actionable performance feedback. This made it difficult to build the hyper-personalized programs they envisioned for their millions of subscribers without a multi-week build cycle for each new initiative.

The solution was implemented using Hightouch's Agentic Marketing Platform, specifically its Lifecycle Studio product. This allowed Fullspan Health's team to act as strategic leads, defining goals and guardrails, while the AI-powered platform handled execution. Hightouch analyzed subscriber overlap and content intent, enabling the team to quickly launch new, highly personalized programs. The results were substantial, including an 11.2% increase in email click-through rates, a 27.1% increase in on-site engagement, a 29.8% dormant subscriber reactivation rate, and the launch of six new programs in under 30 days.

Fullspan Health