Case Study: FabFitFun doubles e-commerce purchases with Hightouch

FabFitFun doubles e-commerce purchases for new members & increases email sales by 8%

FabFitFun, a large lifestyle subscription platform, was using a traditional Customer Data Platform (CDP) that could not handle the complex data models needed to understand their members. This limitation prevented them from optimizing ad spend, personalizing email campaigns, and providing efficient customer support, ultimately impacting their ability to reduce churn and drive growth.

By implementing Hightouch’s Composable CDP, FabFitFun synced its rich Snowflake data warehouse data to downstream tools. This enabled them to suppress existing members from ads, send highly personalized emails through Braze, and equip support agents with immediate customer context. The solution led to a doubled rate of e-commerce purchases for new members, an 8% increase in email-driven sales, and a one-minute reduction in the average support ticket handling time.

FabFitFun

Patrick Chouinard

Sr. Product Manager, eCommerce