Case Study: Compare Club boosts LTV and saves engineering time with Hightouch

Compare Club increases LTV and improves time savings

Compare Club, a large Australian comparison services company, faced significant challenges with its disparate data sources. Their customer information was stitched together manually in Excel, making it nearly impossible to understand their customer base or measure effectiveness. Business teams lacked access to information, forcing the data team to spend weeks building brittle custom integrations to tools like Salesforce and various ad networks.

By implementing Hightouch, Compare Club was able to sync customer data and rich audience models directly from their Snowflake data warehouse to business tools like Salesforce and Braze. This allowed their sales team to prioritize calls more effectively and their marketing team to run targeted ad campaigns. Using Hightouch resulted in a 9.5% lower cost per enquiry for specific segments, increased customer lifetime value, and reduced engineering time for building integrations from weeks to minutes.

Compare Club

Ryan Newsome

Head of Data and Analytics