Case Study: Collectors boosts engagement and loyalty with Hightouch

Collectors increases engagement by 125% through CRM & loyalty to drive incremental revenue

Collectors, a leading collectibles platform, wanted to grow revenue by increasing user submissions and reactivating existing customers through a more personalized loyalty program. However, their marketing team was limited by Salesforce Marketing Cloud data access, often waiting 2 to 4 weeks for the data team to fulfill requests, which slowed campaign creation and made hyper-personalization difficult. Hightouch helped them connect more of their warehouse data to their marketing stack so they could activate richer customer insights faster.

With Hightouch’s Composable CDP, Collectors could build audiences directly from their data warehouse and sync them to Salesforce Marketing Cloud in near real time, enabling self-serve segmentation and rapid campaign launches. The result was a major boost in marketing performance: click-through rates rose from 1.9% to 4.3% (125% engagement increase), email open rates reached 53%, 10% of new customers were activated, 25% of churned customers were reactivated, and campaign execution time dropped from a month to a single day.

Collectors

Mikey Osborn

Director of Growth Marketing & Technology