Case Study: Chalhoub Group boosts ad revenue and lowers CAC with Hightouch

Chalhoub Group increases ad revenue by 40% and lowers CAC by 30% for one of their online stores

Chalhoub Group, a leading luxury retail, distribution, and marketing company in the Middle East, needed a better way to activate the large amount of customer and transaction data stored in Google BigQuery. Before using Hightouch, the team had to manually build audience segments and upload static files to ad platforms, a process that was slow, outdated, and increasingly ineffective as third-party data became less reliable.

Using Hightouch’s native integrations, Chalhoub Group synced BigQuery audiences directly to platforms like Meta, Google, TikTok, and Snapchat for more targeted advertising and better use of purchase-history and lookalike audiences. The results were strong: CAC dropped by 30%, ROAS and CTRs improved, and Hightouch now powers 40% of revenue from Meta and 45% from Snapchat, while also improving match rates, security, and data privacy.

Chalhoub Group

Tomasz Mazur

Head of Customer Acquisition