Case Study: Cars.com creates hyper-personalized email experiences with Hightouch

Cars.com reaches 25 million monthly consumers with Hightouch

Cars.com, a leading automotive marketplace, sought to enhance its customer engagement by creating hyper-personalized email experiences. They partnered with Hightouch and leveraged its Composable CDP to unlock the full potential of their customer data and their service, Iterable.

Using Hightouch, Cars.com implemented an omnichannel strategy to deliver consistent, personalized experiences that radically transformed the car shopping journey for consumers. This solution enabled the team to generate new and repeat business more easily and quickly than anticipated.

Cars.com