Case Study: Calendly boosts user activation with Hightouch

Calendly builds personalized experiences for 20M users and increases activation rate by +16% with a Composable CDP

Calendly, the scheduling automation platform used by millions worldwide, needed a better way to unify behavioral and customer data for personalization and experimentation. After struggling with a traditional CDP and scattered data across systems, Calendly turned to Hightouch and its Composable CDP approach to activate data directly from BigQuery without depending on the data team.

With Hightouch, Calendly enabled marketing and product teams to self-serve audiences and sync enriched data to tools like Optimizely, Braze, and ad platforms in less than a day. The impact included a 16% increase in user activation rate, a 15-20% reduction in MTU costs, and faster, more scalable data-driven campaigns across email, testing, and advertising.

Calendly

Omar Mayar

Senior Data Engineer