Case Study: a €1B luxury fashion brand cuts CPA by 20% with Hightouch

€1B Luxury Fashion Brand cuts CPA by 20% in six weeks with Hightouch

A €1B luxury fashion brand faced challenges with manual audience uploads into its paid media ad accounts, leading to wasted ad spend and a customer experience that fell short of its premium standards. The brand partnered with Hightouch to deploy its composable CDP solution on top of their existing Databricks data warehouse to automate activation and overcome these operational hurdles.

Hightouch enabled the brand to automatically sync audiences for suppression, retargeting, and lookalikes directly from Databricks to ad platforms. This solution, implemented in under six weeks, resulted in a 20% reduction in cost per action (CPA), six-figure savings on ad spend, and a significantly improved customer experience.