Case Study: Visit Phoenix unites images, videos, and community support with Hightail

Visit Phoenix collects 10-second videos and photos with Hightail

Visit Phoenix, a not-for-profit organization promoting tourism in the Greater Phoenix area, faced the challenge of collecting creative photo and video submissions from their community for the "Together, We Rise" campaign. They needed an easy way for people to contribute content while staying at home. To solve this, they used the Hightail Uplink feature from the vendor Hightail.

The solution implemented by Hightail allowed Visit Phoenix to create a unique, customizable link for the public to upload their files intuitively. This enabled the organization to successfully gather the visual content needed to bring their community-focused campaign to life. While specific metrics are not provided in the case study, Hightail's tool helped foster greater public interaction and personal connection to the campaign, supporting their ongoing efforts to sell T-shirts and raise funds for local hospitality workers in need.