Case Study: The Phoenix Effect achieves faster, cost-saving post-production with Hightail

The Phoenix Effect fans the flames of video content

The Phoenix Effect is an Australian video production studio creating short-form social, digital content, commercials, TV shows and documentaries. Founder Nigel Camilleri emphasizes early strategic involvement and strong client relationships, but the team faced slow, cumbersome post‑production reviews—clients were often remote, feedback came via email with timecodes, and rising demand with tighter budgets made cost efficiency essential.

The studio adopted Hightail to share videos, consolidate comments in one place and use Spaces for project tracking, so multiple stakeholders can view and align feedback without downloads or face‑to‑face sessions. That streamlined workflow saves about 5–10 hours per project (roughly a few thousand dollars in editor time), reduces presentation time and helps The Phoenix Effect deliver work faster and more cost‑efficiently.

The Phoenix Effect

Nigel Camilleri

Founder