Case Study: Salt River Project streamlines creative reviews and digital asset management with Hightail and Media Management

Salt River Project streamlines creative reviews for 1 million+ customers with Hightail

Salt River Project (SRP), a public utility serving over a million customers in Arizona, faced a time-consuming and tedious creative process. Their marketing team relied on paper forms and emails to manage content, which slowed down creativity and made it difficult to locate historical digital assets. They sought a solution from vendor Hightail to improve their digital asset management and creative collaboration.

The solution implemented by Hightail involved integrating its creative collaboration platform with OpenText Media Management. This allowed SRP to store and easily search over a hundred years of historical assets while using Hightail Spaces to streamline the review and approval process for new content. As a result, SRP can now deliver content to market faster and more efficiently, enabling them to reach customers with precise messaging more effectively.