Case Study: North by Northwest achieves rapid client approvals and reliable high-quality video delivery with Hightail

North by Northwest - Customer Case Study

North by Northwest (NXNW) is a full‑service digital studio founded in 1990 with offices in Boise, ID and Spokane, WA, creating commercials, films and web content with a small, fast‑moving team. The studio regularly faces tight schedules and specific creative requests—like finding an “old‑timey” living room or shooting a car stuck in Seattle traffic—where traditional locations or shoots weren’t feasible.

NXNW solves problems with practical, cost‑effective production choices (building a studio set from Photoshop designs and staging 25 rented cars in a Boise lot) and uses Hightail to deliver high‑quality videos for near‑instant client approval. The approach ensures on‑time, reliable delivery, quick sign‑offs and consistent client satisfaction while enabling the team to focus on creative work.

North by Northwest

Steve Simkins

Director and Producer