Case Study: North by Northwest achieves reliable HD file delivery and controlled time‑sensitive sharing with Hightail

North by Northwest - Customer Case Study

North by Northwest (NXNW) is a 41‑person full‑service digital studio founded in 1990 that produces film, TV commercials, corporate web videos and web design for clients such as HP, Idaho Lottery and Albertsons. Committed to high‑quality storytelling, NXNW needed a reliable way to send high‑definition video to clients across diverse geographies and varying technical abilities.

NXNW uses Hightail to deliver large video files via simple download links and to set expiration dates for time‑sensitive commercials sent to TV stations nationwide. The result: straightforward, reliable client downloads, tighter control over distribution windows, and smoother delivery for high‑quality, deadline‑driven projects.

North by Northwest

Brad Kaup

Editor