Case Study: National Aquarium boosts ticket sales with Hightail

National Aquarium boosts online ticket sales 8% with Hightail

The National Aquarium, a nonprofit and top attraction in Maryland, faced the challenge of increasing ticket sales amidst strong local competition and limited seasonal opportunities. The creative agency HZ used Hightail to create an integrated campaign to help the aquarium stand out and appeal to a diverse audience.

HZ developed the "The Water Is Calling" campaign, which positioned the aquarium as an essential experience through poetic messaging and surrealistic visuals. Using an integrated media approach, Hightail's client achieved significant results, including an 8% growth in online ticket sales and 135,000 recorded ticket intents. The campaign also won multiple awards for HZ.

National Aquarium