Case Study: McCartney Multimedia achieves faster production cycles and improved client collaboration with Hightail

McCartney Multimedia’s long and winding road to better collaboration

McCartney Multimedia is a 20-year-old digital agency with offices in Los Angeles, Vienna and Sydney that specializes in websites, branding and email marketing for the lifestyle and entertainment sectors. Working with touring musicians, chefs and other non–tech-savvy clients, the agency faced slow, feedback-heavy production cycles and frequent scope creep from back-and-forth email reviews.

By adopting Hightail Spaces for visual, real-time collaboration, McCartney Multimedia streamlined reviews, reduced turnaround time and made it easy for clients to view and act on design feedback. Spaces also helped document scope changes so the agency could negotiate additional fees, teach clients via step-by-step screenshots, and improve cash flow and client adoption.

McCartney Multimedia

Ruth McCartney

Founder