Case Study: DG Analytics (back-office marketing service for small investment firms) achieves 30% more efficient creative reviews with Hightail

How investing in collaboration paid off for DG Analytics

DG Analytics, founded by Darien Gould, provides back-office marketing services and data management for small investment managers that lack internal marketing staff. Serving a niche clientele that prefers incremental updates to existing materials, the business struggled with a slow, error-prone creative-review process in which feedback sent by email led to missed edits and time-consuming verification.

By adopting Hightail Spaces to share raw analytics and review updated marketing materials, DG Analytics can add page-by-page comments and track suggested edits in one place. This collaboration workflow gave the team easier access, real-time coordination with their graphic artist and eliminated missed changes — improving creative review efficiency by about 30% and prompting new ideas for broader use.

DG Analytics

Darien Gould

Founder