Case Study: HZDG achieves consistent, faster creative reviews with Hightail

How HZDG brought consistency to creative reviews

HZDG is a 30‑year‑old, WBE‑certified full‑service creative agency with 200+ staff across multiple U.S. markets, handling integrated, campaign‑based work that can amount to as many as 80 projects a day for clients like Hilton, Volkswagen and regional brands. Their internal review workflow was inconsistent and slow—PDFs were emailed or printed, only one person could comment at a time, feedback was scattered, and approvals were error‑prone.

HZDG adopted Hightail’s creative collaboration tools, which enabled simultaneous, in‑file commenting, live conversations, and ordered approver requests, plus task assignments with due dates. The platform was easy to roll out, won quick internal and CFO buy‑in, reduced review rounds, sped job closures, and has since been introduced to clients to centralize feedback and track approvals.

HZDG

Cary Gilbert

Resource Manager