Case Study: Drake Cooper achieves streamlined visual asset management and faster collaboration with Hightail

How Drake Cooper created a visual asset library for the future

Drake Cooper is a Boise‑headquartered full‑service agency that manages digital and creative programs for clients like Idaho Tourism. Faced with a rapidly growing photography database and shoots that could produce hundreds to over a thousand images, the team struggled with slow, fragmented file sharing (email and basic transfer sites) and needed a centralized, collaborative asset library and workflow.

They adopted Hightail Spaces to preview, comment on and approve images, mark edits, and let partners download full‑resolution files from a single platform. This streamlined collaboration and automated parts of the production process (including weekly Instagram packages), cut staff and file‑management time, sped up asset launches, and expanded Idaho’s ability to distribute photos — with plans to extend the system to video and VR.

Drake Cooper

Britton Hennessy

Engagement Specialist