Case Study: Hairbrained Schemes achieves seamless sharing of large, high-resolution artwork with Hightail

Hairbrained Schemes - Customer Case Study

Hairbrained Schemes is an Etsy shop run by Canadian graphic designer Cheryl Overton that sells modern graphic art and greeting cards to customers worldwide. As a self-taught designer who prints small posters at home and licenses work for products like wood signs and calendars, she struggled to deliver very large, high-resolution files to customers and manufacturing partners—files that were too big for email and essential for printable downloads and large-format orders.

Overton adopted Hightail to share large-resolution files with customers and partners, allowing printable-file purchases, oversized print fulfillment without prohibitive shipping, and smooth delivery to licensing partner Artehouse and a calendar company. The result was a streamlined workflow that made licensing and large-print production possible and supported her growing online business.

Hairbrained Schemes

Cheryl Overton

Graphic Designer