Case Study: Ditty TV achieves streamlined remote collaboration and faster post-production with Hightail

Going back to the roots of music television with Ditty TV

Ditty TV is a 24/7 television network celebrating Americana and Roots music, curating a mix of established and emerging artists across 12 daily shows. During a recent rebrand the team had to recreate opening titles for each program and manage multiple development phases, but their post‑production feedback process—relying on email—was slow and cumbersome, especially with remote contributors.

They adopted Hightail to streamline collaboration, enabling their lead animator in Kenya to upload drafts and receive precise, on‑screen and timeline‑specific comments from the Memphis team. The visual feedback and real‑time commenting sped decision‑making and cut iteration time, creating a seamless, efficient workflow from first draft to final video.

Ditty TV

Sam Shansky

Director of Programming