Hightail
56 Case Studies
A Hightail Case Study
Flashframe Digital is a Toronto-based video communications agency founded by former film and TV sound editors that creates brand-focused digital storytelling for clients like LG, Tim Hortons and Microsoft Canada. They faced a crowded market where corporate videos looked the same and today’s accessible camera tech has produced a glut of visually strong but forgettable content, so the main challenge was making stories that truly stand out.
They solved this by emphasizing story-first creative work and strategic planning—developing annual content strategies, using pre-shoot questionnaires and brainstorming concepts with clients—to produce distinctive campaigns (notably Tim Hortons’ Halloween content). For production and review they streamline edits with Hightail, letting clients download drafts without accounts, which supports efficient revisions and stronger client relationships, resulting in more direct corporate business, successful campaigns and steady growth.
Mike Welker
Partner