Case Study: MiTek achieves streamlined video review and team-wide accountability with Hightail

Engineering better visibility among MiTek’s marketing team

MiTek, a global leader in engineered products, software and services for the building component industry, needed a better way to manage increasingly complex video projects. Michael Klein, MiTek’s Marketing Media Coordinator, was juggling multiple vendors and up to seven reviewers per video, and found email-based notes (e.g., “around 1:21”) were imprecise, time-consuming and prone to miscommunication and delays.

Adopting Hightail’s Spaces video-commenting and Versions features let the team pin comments to exact timeline points, collate feedback for editors, notify all reviewers, and keep a clear digital paper trail of change requests. The result: consolidated, visible feedback, stronger accountability, faster edits and approvals, and a smoother, more efficient video production workflow.

MiTek

Michael Klein

Marketing Media Coordinator