Case Study: CRE8IVE (Australian creative agency) achieves 150% increased efficiency and improved collaboration with Hightail

CRE8IVE’s catalyst for better collaboration

CRE8IVE is a 20‑person creative agency in Canberra specializing in branding, campaign development and digital design. While producing a large annual Meeting Planners Guide with many advertisers, they struggled with low‑resolution images, last‑minute ad changes and a rigid in‑house asset system that became untenable to maintain.

They adopted Hightail, creating a Space per advertiser to share PDFs, collect assets, enable markup and one‑click approvals. The new workflow was embraced by about 90% of advertisers, cut project management time dramatically—making the team 150% more efficient—and is now being applied to other clients to reduce email reliance and improve collaboration.

CRE8IVE

Alberto Florez

Creative Partner