Case Study: Cleanblend achieves faster content production and clearer creative feedback with Hightail

Cleanblend’s recipe for content marketing success

Cleanblend was founded by two entrepreneurs who saw a gap in the blender market: low-cost blenders couldn't handle fibrous fruits and greens, while commercial machines cost $400–$500. They set out to build an affordable, high-performance mid-market blender that would let health-conscious consumers make smoothies, soups and other blended meals, and quickly needed a scalable marketing approach to drive sales.

They worked closely with manufacturers to create a modified, high-quality blender at a lower price point and leaned into content marketing—partnering with Social Motion Media to produce recipe videos and images. By adopting Hightail for visual feedback (pinning exact image issues) they sped up revisions, increased content output and audience engagement (notably the Warm Chai smoothie), grew quickly enough for the founders to go full-time, and are now positioned to expand into more kitchen and homeware products.

Cleanblend

Doug Hall

Co-Founder