Case Study: Body Wrappers achieves fast, cost-saving digital catalog delivery with Hightail

Body Wrappers - Customer Case Study

Body Wrappers is a New York–based dancewear and shoe manufacturer founded in 1981 that has outfitted dancers for more than 30 years with leotards, tights, shoes and accessories for ballet, jazz, hip hop, gymnastics and more. As their full product catalog grew to over 200 pages, distributing it to customers became slow, costly and labor-intensive — staff were physically burning CDs, hand-labeling envelopes and mailing catalogs.

By switching to Hightail (formerly YouSendIt) to send large digital files, Body Wrappers streamlined catalog distribution, cutting time and postage costs while giving customers instant access to digital catalogs. The company has used Hightail for more than five years, calling it a “godsend,” and continues to send paper copies but relies on digital delivery for faster, more efficient customer service.

Body Wrappers

Trudy Christ

Marketing & Public Relations Director