Hightail
56 Case Studies
Case Study: Anderson Design Group achieves streamlined high-res file delivery to printers and licensees with Hightail
A Hightail Case Study
Anderson Design Group - Customer Case Study
Anderson Design Group is a Nashville design studio and gallery founded by Joel Anderson that originally built its reputation on music packaging and licensed character products. When music packaging fees fell, competition from low-cost freelancers increased and a partner retired, the firm faced shrinking margins and needed a new, sustainable revenue model.
The company pivoted to illustration-led product development, launching the Spirit of Nashville poster line, converting its space into a public studio store, and licensing artwork to partners. Using Hightail to share large files with freelancers and printers, the firm grew to 500+ poster designs, diversified income through retail and licensing, and stabilized the business with posters as a primary growth driver.
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Anderson Design Group
Joel Anderson
CEO and Founder