Case Study: Twinset Milano expands across 10 digital channels and geographies with Highstreet.io

Twinset Milano updates feeds in 24 hours with Highstreet.io

Twinset Milano, a high-end fashion brand, faced the challenge of expanding its digital marketing presence across numerous international channels and marketplaces. Manually managing its complex product data feeds through its customized Salesforce system was too demanding and hindered its global growth strategy. This led them to seek a solution from Highstreet.io, specifically their product feed management service.

Highstreet.io implemented its feed management solution with an efficient integration for Salesforce Commerce Cloud. This allowed Twinset to automatically optimize and distribute product data to channels like Google Shopping, Facebook, and TikTok. The results included a streamlined and agile platform for global expansion, the ability to manage multiple international storefronts from a single inventory, and a successful transition to a new promotional engine. Highstreet.io's solution provided the versatile platform needed to execute their digital strategy without data feeds being a problem.

Twinset Milano