Case Study: Twinset expands across 10 digital channels and geographies with Highstreet.io

Twinset grows across nearly 10 digital channels and geographies

Twinset, a high-end fashion brand from Italy, faced the challenge of expanding its digital marketing presence across multiple international channels and marketplaces. Manually managing its complex product data feeds through a customized Salesforce system was inefficient and could not support its aggressive growth strategy on platforms like TikTok, Pinterest, and Zalando. This led them to seek a solution from Highstreet.io.

Highstreet.io implemented its product feed management solution, which integrated efficiently with Twinset's Salesforce Commerce Cloud platform. This automation allowed Twinset to effortlessly manage and optimize feeds for channels like Google Shopping, Facebook, and Criteo. The results included a streamlined expansion into over eight new countries, the ability to quickly adopt new platforms, and a successful transition to a new promotional engine, Talon One, accelerating their digital strategy without data feeds being a barrier.

Twinset

Francesco Bianchi

Digital Marketing Manager