Case Study: The Vitec Group achieves streamlined omnichannel marketplace integration with Highstreet.io

The Vitec Group - Customer Case Study

The Vitec Group, a global provider of broadcast and photography accessories (brands like Manfrotto, JOBY, Lowepro and Gitzo), faced the common marketplace challenge of keeping product data and availability synchronized across multiple platforms while operating with the limited resources of a medium‑sized company. To accelerate its omnichannel strategy and expand on marketplaces such as Amazon, eBay and potentially Rakuten, The Vitec Group engaged Highstreet.io’s platform and managed SaaS integration service to simplify feed management, real‑time inventory updates and marketplace onboarding.

Highstreet.io implemented its middleware SaaS platform and managed services, integrating with The Vitec Group’s backend (including IBM Sterling EDI) to automate product feeds, inventory sync and billing interfaces; Highstreet.io now manages all of Vitec’s Amazon sales and is being rolled out to eBay, delivering measurable results in faster marketplace exposure, real‑time updates, reduced integration effort and improved in‑house eCommerce capability. The solution has enabled The Vitec Group to scale its omnichannel presence and plan geographic expansion (e.g., Australia/New Zealand) while maintaining accurate, up‑to‑date marketplace listings.

The Vitec Group