Case Study: The North Face achieves long-term ad ROI with Highstreet.io

The North Face boosts ROAS 16% with Highstreet.io

The North Face, a renowned sports fashion brand, faced the challenge of maintaining strong online visibility and improving return on investment for its digital advertising in a highly competitive market. Their media agency, PHD Media, needed to optimize the brand's constantly updated product feeds for Google Shopping Ads, a process that was manual and time-intensive. To address this, they partnered with vendor Highstreet.io for its product feed management services.

Highstreet.io implemented a solution that synchronized performance and eCommerce data into a single, optimized feed. This allowed for the dynamic updating of product subsets based on sales data and price competitiveness. The results were significant, including a +20% increase in average order value, a +16% increase in ROAS, and massive gains in impressions and clicks across European markets. Highstreet.io's solution also reduced manual effort for PHD Media and provided responsive support.

The North Face