Case Study: Sunglass Hut boosts traffic, CTR, and sales with Highstreet.io Local Inventory Ads

Sunglass Hut sees higher traffic, CTR, and sales via local inventory ads

Sunglass Hut, a luxury eyewear retailer, sought to better connect its online and offline presence to drive in-store traffic and sales. Their challenge involved the complex integration of managing local inventory ads (LIAs), which required creating and maintaining accurate product feeds to show real-time availability at their numerous physical stores. They partnered with Highstreet.io to overcome these technical hurdles.

Highstreet.io provided the solution by developing and optimizing the product feeds for LIA campaigns. This collaboration led to significant results, including a 15% increase in click-through rate in the US, a 70% rise in click-and-collect orders, and a 124% year-over-year increase in store pickups. Highstreet.io's expertise was credited as a major factor in achieving this growth and enhancing Sunglass Hut's omnichannel strategy.

Sunglass Hut