Case Study: Sunglass Hut boosts traffic and sales with Highstreet.io

Sunglass Hut boosts CTR 15% with Highstreet.io

Sunglass Hut, a global luxury eyewear retailer, faced the challenge of effectively connecting its online and offline shopping experiences to drive in-store traffic and revenue. Their key obstacle was the complex integration required to create and manage the product feeds necessary for local inventory ads, a task that strained their internal marketing resources. They partnered with Highstreet.io for its expertise in this specific service.

Highstreet.io implemented a solution that configured product feeds and optimized the local inventory ad campaigns. This provided Sunglass Hut with greater visibility and a significantly higher return on investment. The measurable results included a 15% increase in click-through rate in the U.S., a 70% increase in click-and-collect orders, and a 124% year-over-year increase in store pickup selections. Highstreet.io's work was credited as a major factor in this successful growth.

Sunglass Hut