Case Study: The North Face achieves 20% higher AOV, 163% revenue lift and 16% YoY ROAS increase with Highstreet.io's Google Shopping performance feed

Product Feeds Using Competitor Intelligence & Performance Data

The North Face partnered with Highstreet.io, working alongside PHD Media, to tackle under‑optimized Google Shopping product listings. PHD wanted to improve product listing competitiveness and ROI by adding Google Merchant Center’s Price Competitiveness Report to their data sources, and Highstreet.io provided product feed management and integration services to enable that capability.

Highstreet.io built a Google Shopping feed that combined the Price Competitiveness Report, The North Face best‑seller data from Google Analytics, and ecommerce product data to dynamically segment and assign values to products. The managed feed delivered clear results: 20% higher average order value, a 127% increase in cost with a 163% increase in revenue, and a 16% year‑over‑year lift in return on ad spend.

The North Face