Case Study: Liu Jo boosts product feed performance with Highstreet.io

Liu Jo cuts catalog errors from 30% to 1% with Highstreet.io

Liu Jo, a luxury fashion brand, faced significant challenges in managing and distributing its extensive product catalog across multiple digital channels. Using Salesforce Commerce Cloud's standard features, generating product feeds was a complex and inefficient process, taking up to 17 hours and resulting in a high error rate. This inefficiency led to product disapprovals on Google Merchant Center and risked outdated information being presented to customers. The company partnered with vendor Highstreet.io to overcome these obstacles.

Highstreet.io implemented its proprietary cartridge to streamline the integration between Salesforce Commerce Cloud and Liu Jo's product catalog, automating the feed management process. This solution delivered transformative results, including doubling the number of products in a single country feed from 9,000 to 23,000 and slashing the feed generation time from 17 hours to just two. The error rate on the Salesforce Marketing Cloud catalog dropped from 30% to 1%, and Google Merchant Center product disapprovals decreased by 65%. These improvements led to increased visibility during peak periods like Black Friday and enabled successful multi-country shoppable campaigns on Instagram.

Liu Jo