Case Study: KIKO Milano Achieves Seamless eCommerce Transformation with Highstreet.io

KIKO Milano saves costs and expands services through data enrichment

Kiko Milano, a major beauty and cosmetics brand with over 1,200 stores, faced significant challenges in its digital transformation. The company needed to integrate its new unified eCommerce platform with its vast omnichannel network, optimize logistics for new services, and ensure seamless continuity for its digital advertising campaigns. To address this, Kiko Milano partnered with vendor Highstreet.io for data enrichment and product feed management services.

Highstreet.io implemented a solution that reconfigured the Product Information Management (PIM) system and centralized feed management across all marketing channels. This ensured accurate, automated data flow for campaigns. The results included a successful platform switch with no campaign disruption, a 65% reduction in UK delivery times, and a 10% adoption rate for the new Click & Collect service without any prior marketing, all while optimizing internal resources.

Kiko Milano

Diego Morgandi

E-commerce Director