Case Study: Luisaviaroma doubles campaign execution speed and boosts feed quality with Highstreet.io

How we helped LUISAVIAROMA reduce resources dedicated to feed management and improve the quality of product feeds for better campaign performance

Luisaviaroma, the long-established multibrand luxury retailer based in Florence, faced a growing burden managing product feeds for its 30K+ item catalogue across multiple digital partners. They engaged Highstreet.io for omni-channel product feed management using its SaaS product data management platform to relieve in-house technical teams, improve feed quality, and speed up feed creation and distribution.

Highstreet.io built a master product feed, adapted and optimized variant data for Luisaviaroma’s custom platform, and handled submissions to Google and other partners. As a result, Highstreet.io doubled the speed of campaign execution, significantly reduced the up-to-120-hour internal feed workload, improved feed quality to boost campaign performance, and enabled faster onboarding of new markets and marketing partners.

Luisaviaroma

Nicola Antonelli

Web Project Manager