Case Study: The North Face achieves 163% increase in revenue with Highstreet.io

How The North Face reached 163% increase in revenue

The North Face sought to boost the performance and competitiveness of its Google Shopping campaigns and improve ROI on ad spend. Working alongside agency partner PHD Media, they engaged Highstreet.io to manage and optimize product feeds using Google Merchant Center data — specifically a Google Shopping feed that incorporated the Price Competitiveness Report, Google Analytics best‑seller data, and ecommerce product data.

Highstreet.io built a dynamic Shopping feed that automatically segmented products based on price competitiveness and sales performance, enabling more targeted bidding and listings. As a result The North Face saw a 20% increase in average order value, a 163% increase in revenue (with a 127% increase in cost) and a 16% year‑over‑year uplift in return on ad spend.

The North Face