Case Study: Luisaviaroma achieves faster, higher-performing shopping campaigns with Highstreet.io

How LuisaViaRoma increased Shopping Campaign Performance

Luisaviaroma, a Florence‑based multibrand luxury apparel retailer with a catalogue of more than 50K items, was spending excessive time and technical resources creating and managing partner‑specific product feeds. To reduce that overhead and improve feed quality for better shopping campaign performance, they turned to Highstreet.io for omnichannel product feed management using Highstreet.io’s SaaS product data management platform.

Highstreet.io implemented a master product feed, adapted feed fields and variant handling to Luisaviaroma’s custom e‑commerce platform, and managed submissions to Google and other partners. As a result, Highstreet.io freed up technical resources, improved feed quality to boost campaign performance, and accelerated feed creation and distribution—enabling faster roll‑out to new marketing partners and markets for Luisaviaroma’s 50K+ SKUs.

Luisaviaroma

Nicola Antonelli

CMO