Case Study: Antler achieves 90% fewer Google Merchant feed issues and 150% faster marketing rollouts with Highstreet.io

How Antler reduced 90% of their Google Merchant Center issues and increased their marketing strategy delivery timeframe by 150%

Antler, the century-old British luggage brand, tasked Ecommerce Manager Fabrice Druelle with turning its ecommerce operation into a revenue-generating channel but was frustrated by poor-quality product feeds. A Magento plugin produced inadequate feeds that prevented their PPC agency from running effective Google Shopping campaigns, so Antler engaged Highstreet.io for Product Feed Management (Magento) to improve feed quality and speed of execution.

Highstreet.io integrated directly with Antler’s Magento store to automatically extract product data, build sophisticated feeds and add custom labels for the Google Merchant Center, enabling advanced bidding and rapid launch of other feed-based services. The Highstreet.io solution reduced Google Merchant Center feed issues by 90%, increased the speed of marketing strategy implementation by 150%, and delivered much greater flexibility for Antler’s digital marketing.

Antler

Fabrice Druelle

Head of Ecommerce