Case Study: Etro achieves 51% higher conversion value with Highstreet.io

Etro increases conversion value on Performance Max campaigns by 51% YoY

Etro, an Italian luxury fashion brand, faced increased online competition and a lower clickshare than its competitors on shopping channels. Seeking to stand out digitally and improve its advertising effectiveness, the brand decided to shift from standard Google Shopping to Google Performance Max campaigns. This transition created a challenge in managing the complex product feeds required, leading them to partner with Highstreet.io for its product feed management platform and expertise.

Highstreet.io implemented an automated feed management solution for Etro by integrating data from its product catalog with Salesforce Commerce Cloud. This provided optimized, constantly updated feeds for highly segmented campaigns. The results for Etro included a 51% year-over-year increase in conversion value and a 6% increase in return on advertising spend (ROAS). Highstreet.io's solution also increased Etro's visibility across multiple ad channels and provided the adaptive capabilities to efficiently scale into new markets.

Etro

Serena Loguercio

Digital Marketing Manager