Case Study: Etro achieves 51% higher conversion value with Highstreet.io

Etro boosts conversion value by 51% with Highstreet.io

Etro, a luxury fashion brand, faced increased online competition and a lower clickshare compared to its rivals. To improve its digital marketing and stand out, Etro sought to shift from standard Google Shopping to Google Performance Max campaigns, which required significant work in creating and managing product feeds. The brand partnered with Highstreet.io for its product feed management platform and expertise.

Highstreet.io implemented an automated product feed optimization process by integrating Etro's product catalog with Salesforce Commerce Cloud. This solution allowed for highly segmented ad campaigns and constantly updated feeds. The results included a 51% year-over-year increase in conversion value and a 6% increase in return on advertising spend (ROAS). Highstreet.io's support also provided Etro with greater visibility across multiple advertising channels and adaptive capabilities for future growth.

Etro