Case Study: Carrefour boosts Local Inventory Ad accuracy and flyer campaign agility with Highstreet.io

Carrefour Brings Greater Accuracy And Detail To Local Inventory Ads

Carrefour, a global consumer goods retailer with over 14,000 stores, faced a challenge ensuring its online Local Inventory Ads (LIAs) on Google accurately matched in-store promotions and availability. Discrepancies between its physical flyers and online data risked having its ads suspended by Google. To solve this, Carrefour partnered with vendor Highstreet.io for its product feed management solutions.

Highstreet.io implemented a solution that integrated with Carrefour's Salesforce Commerce Cloud to create accurate, automated product feeds for Google Merchant Center. This ensured promotional alignment and verified real-time local inventory, pricing, and availability. The results included more compelling LIAs, significant time savings through automation, and full compliance with Google's guidelines, enhancing Carrefour's omnichannel strategy and saving on communication costs.

Carrefour

Maria Agata Anastasi

Digital Media eMarketing Manager