Case Study: Calzedonia accelerates global eCommerce growth with Highstreet.io

Calzedonia Group Grows eCommerce for 6 Brands Across 30 Global Markets

Calzedonia Group, a major fashion retailer with multiple unique brands, faced the challenge of modernizing its online infrastructure to deliver a high-quality, personalized shopping experience across its many digital channels and global markets. The company needed to ensure accurate product feed data, achieve seamless integrations with its eCommerce platform, and find a flexible partner to support its complex overhaul. They turned to the vendor Highstreet.io for its product feed management and eCommerce integration services.

The solution from Highstreet.io provided advanced feed management, enabling Calzedonia to optimize its data for sales and marketing across numerous platforms and marketplaces like Google Shopping and Amazon. Key integrations with Salesforce Commerce Cloud and Marketing Cloud streamlined operations and enabled predictive campaigns. The results included improved clickthrough rates, the ability to easily customize content for any country or platform, and a significantly enhanced capacity for global expansion. Highstreet.io's technology gave Calzedonia the tools to act quickly on new opportunities and manage its complex omnichannel presence effectively.

Calzedonia

Davide Ambrosini

Web Marketing IT Coordinator