Case Study: Calzedonia Group grows global eCommerce with Highstreet.io

Calzedonia Group grows eCommerce across 30 global markets with Highstreet.io

Calzedonia Group, a global fashion retailer with a portfolio of unique brands, faced the challenge of overhauling its online infrastructure to improve its digital customer service and product visibility. The company needed to ensure accurate product feed data, integrate with its existing eCommerce systems, and find a flexible partner to support its expansion. They worked with Highstreet.io for its product feed management and eCommerce integration services to address these needs.

Highstreet.io implemented its product feed management platform, which provided Calzedonia Group with the tools to optimize and customize content for various global markets and channels. The solution included seamless integrations with Salesforce Commerce Cloud and Marketing Cloud, as well as multi-marketplace capabilities. This resulted in improved clickthrough rates, the ability to launch predictive campaigns, and streamlined expansion into new markets, giving the company the agility to act on new eCommerce opportunities instantly.

Calzedonia Group