Case Study: Browns achieves 50% CTR boost and enhanced eCommerce customer experience with Highstreet.io

Browns Sees 50% CTR Boost And Enhances eCommerce Customer Experience

Browns, North America’s leading independent footwear chain with more than 70 stores, faced the challenge of translating its elevated in-store experience into a fast, findable digital journey as more customers began shopping online. To meet customers where they start their searches and avoid promoting low-stock items, Browns engaged Highstreet.io to optimize product feeds and connect its Salesforce Commerce Cloud catalog to key platforms.

Highstreet.io implemented frequent feed refreshes (every 30 minutes) and published optimized product data to channels like Google Shopping, Facebook, Instagram and Pinterest in both English and French, using optimized titles, product types and custom labels. The result: a 50% boost in click‑through rate and a 48% increase in clicks to Browns’ eCommerce site, improved omnichannel visibility, and measurable gains in national reach and operational confidence.

Browns

Richard Sejean

Director of Marketing Strategy