Case Study: Bank of America reduces campaign material tracking time with Highstep Technologies

Bank of America cuts campaign inventory reporting from days to minutes with Highstep Technologies, Inc.

Bank of America, one of the largest banks in the United States with over 6,000 retail locations, faced a challenge in planning and executing marketing campaigns. The process of gaining an accurate understanding of its promotional material inventory across all stores was time-consuming and prone to error. Highstep Technologies implemented a web-based query tool to address this challenge.

The solution from Highstep Technologies provided a single source of information and allowed the bank to create ad-hoc reports within minutes. This enabled better planning, execution, and tracking of campaign materials. The time to pull inventory information was reduced from days to minutes, which improved communication, reduced waste, and drove more successful in-store marketing campaign execution.

Bank of America